You probably keep your personal message centre by your side most of the time. Being the first to know about new offers, best deals and order status is at your fingertips. News floods you via SMS, emails and notifications – you don’t need to hunt them anymore. However, you have a specific stock of attention at your disposal, and sadly – limited power over this resource.

The responsibility for taking a comprehensive, sustainable approach towards technology and placing the good of humanity in the centre of interest lies upon each of us.